The recent shift to new social media platforms like Bluesky, Threads, and Instagram has caused many organizations and individuals to delete or archive their Twitter accounts. However, The National is choosing to maintain its presence on Twitter for the time being.
Since its launch in 2014, social media has played a vital role in The National’s strategy. Without engaging posts and viral content on platforms like Twitter, it would have been challenging to build a loyal readership and establish a strong presence in the Scottish media landscape.
While Twitter may not have been the top traffic driver in the past, it has been essential for reaching key figures in Scottish politics and expanding The National’s audience. Despite the rise of other platforms like TikTok and Instagram, Twitter remains an important part of the newspaper’s social media mix.
The demise of Twitter due to issues like excessive bot use and disinformation is disheartening. Many publishers, including The Guardian, have chosen to leave the platform, citing the negative impact of being on Twitter. However, The National believes that staying on Twitter allows them to continue sharing important stories and amplifying left-leaning voices in the media.
By remaining on Twitter, The National hopes to combat disinformation and extremism rather than silencing themselves. While the decision to stay on the platform may change in the future, the newspaper is committed to keeping its subscribers informed about any developments.
For those who prefer to avoid Twitter, The National is active on other platforms like Bluesky, Instagram, TikTok, Facebook, YouTube, and Threads. Whether readers choose to engage with the newspaper on Twitter or other social media channels, The National is dedicated to sharing stories on independence, progressive topics, and global issues like Gaza.
In a time where truth, justice, and fairness are more important than ever, The National believes that staying on Twitter and fighting against misinformation is crucial. While the future of the platform remains uncertain, The National remains committed to using social media as a tool to promote quality journalism and amplify marginalized voices.
