Aberdeen Football Club recently made headlines when they decided to cancel their plan to sell alcohol outside Pittodrie Stadium before their upcoming match against St Johnstone. The club had initially applied for a temporary alcohol license to create a pre-match “fan zone” but has since decided not to proceed with the proposal.
The fan zone was intended to be located outside the Richard Donald Stand on Golf Road, with plans to serve alcohol from 12pm to 2.45pm. Fans were supposed to claim a free ticket for the fan zone through the club’s ticketing platform. The initiative was set to be a trial and was to be launched in collaboration with local brewers, Fierce Beer, who have a partnership with the club.
Alcohol has been banned at Scottish football grounds since 1980, but it is allowed at other sports events in Scotland, such as rugby matches. Despite the cancellation of the fan zone alcohol plan, Aberdeen FC has been actively engaging with the city to support local businesses and bring people into the city center.
Although the licensing bid for the fan zone has been withdrawn, Aberdeen City Council has confirmed the news. The football club is currently second in the Scottish Premiership and recently faced their first league defeat of the season against St Mirren. They are set to play against Hibernian in Edinburgh tonight.
The partnership between Aberdeen FC and Fierce Beer has been successful, with the brewery supplying AFC-branded beer at the Fierce Beer 1983 Lounge in the stadium. The decision to cancel the alcohol sales at the fan zone has not deterred fans’ spirits, as they continue to support the team throughout the season.
As Aberdeen FC fans eagerly await the upcoming matches, the club remains committed to engaging with the community and supporting local businesses. The withdrawal of the alcohol licensing application for the fan zone does not diminish the excitement and anticipation surrounding the team’s performance in the Scottish Premiership.