Scottish Student Becomes the Voice of Ring Doorbells
Azkah Sardar, a 23-year-old medical student from Glasgow, has made history as the first Scottish individual to lend their voice to Ring doorbells. Following a casting search, Sardar was selected to record quick replies for video doorbells across the UK after auditioning at the Silverburn shopping centre. This collaboration marks the first time Ring has partnered with a member of the public for its voice prompts, giving a platform to a Scottish accent on their devices for the very first time.
Embracing Regional Diversity
In an exclusive interview, Sardar expressed her excitement at being chosen as Ring’s voice of the nation, highlighting the significance of representing Scotland in this innovative campaign. She emphasized the importance of showcasing regional accents in technology, noting that Scotland has a rich cultural heritage that deserves recognition. By featuring a Scottish accent in their quick replies, Ring is taking a step towards inclusivity and celebrating the diversity of voices within the UK.
Celebrating Scottish Charm
The launch of Sardar’s Scottish voice quick reply coincides with a celebration of Scottish culture, as she recorded a bespoke Scots language greeting for Ring users. With a playful message inviting visitors to leave a message, Sardar’s warm and friendly tone embodies the welcoming nature of the Scottish accent. Edith Bowman, a prominent figure in the music industry, praised Sardar’s selection, highlighting her energy and personality as key attributes that make her voice a perfect fit for Ring doorbells.
Recognition and Pride
Ring’s decision to feature a Scottish voice stems from research showing that the Scottish accent is perceived as one of the friendliest in the UK. With a majority of Scots expressing pride in their accent’s welcoming and charming qualities, Sardar’s voice symbolizes a sense of community and belonging for users nationwide. Dave Ward, managing director for EU & international at Ring, commended Sardar’s voice for capturing the warmth and friendliness associated with Scottish accents, emphasizing the company’s commitment to celebrating regional dialects and diversity.
As we reflect on this groundbreaking collaboration between Ring and Azkah Sardar, let us appreciate the power of representation and the beauty of embracing regional diversity. In a world where technology often homogenizes voices, Sardar’s Scottish accent stands out as a reminder of the richness and vibrancy of cultural heritage. So, the next time you hear a friendly Scottish greeting on your Ring doorbell, take a moment to appreciate the unique voice that has brought a touch of warmth and charm to your doorstep.
